August 22nd, 2006 admin Location: Raleigh, North Carolina
What is SEO? In my opinion SEO is one of many techniques that are part of the realm of Internet Marketing (e-Marketing). SEO is about a series of steps that pretend to provide first visibility in a search engine, second better ranking for an specific keyword or group of keywords, finally, invite a potential prospect to perform an action (conversion). In marketing if we apply the AIDA model, (A for Attention) would be accomplished by being visible, (I for Interest), generate interest by being one of the top ten results for a particular keyword, (D for Desire) will be generated in the site and finally (A for action).
So the most important aspects of SEO is to call attention, generate interest and perhaps increase the desire.
What makes SEO effective? SEO by itself is dead. Being number one in Google® for a specific term is as good as nothing if nobody clicks on it. That same ranking has no value if people click and immediately go back to the search engine.
My recommendation is to not pay attention to your location on the search engines. Build your marketing online as you would offline: Offer a great product or service, with a fair price, with an outstanding business model and promote it to the point that your brand is more important than your product.
For example, if you are a hotel owner in Australia and you want more reservations, then first provide a good product and service (work on your rooms and service), then think of a competitive price. Then, find a differentiating factor in your business model: the most relaxing rooms, the closest to the airport, the best quality rooms or any other competitive advantage. Finally represent that in a clean, professional website.
As an e-Marketing consultant I have seen many websites and in my opinion the most successful ones are neither the ones with better rankings nor the ones with more traffic but the ones with good ideas.
If you don’t have good ideas then not even the best SEO will get you the extra mile.
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August 20th, 2006 admin Location: Raleigh, North Carolina
“Google WiFi Hits Mountain View For Free
Google WiFi Hits Mountain View For FreeGoogle is providing a free WiFi network under “GoogleWifi” (802.11b/g) in Mountain View, CA. Anyone can use it, including business, visitors and the 72,000+ residents. You must sign into the network with your Google Account, it is not fully public in that sense, but anyone can register for access. Ready to get started using GoogleWifi? There are more details on the “how to” at http://wifi.google.com/support and at the Google Blog.
I believe this is the first of many cities that Google will be providing free Wifi access to. ”
Why would Google provide WiFi and again for free? My first impression is that first Google needed a clear business picture of the adwords market. They first had the historic information of the usage of Adwords, when this information was not enough they started providing Google Analytics. This service not only allows Google to look into the Adwords patterns of usage but also into the Non-adwords patterns of usage, nevertheless this left the simple question: is it possible to track the end users instead of the publishers? The second question is how can you track internet usage without having to rely in javascript? The answer to both of them is to provide free access to internet (Wifi). What would be the next step for the giant? I believe that it is not enough to track the behaviour if it cann’t be changed. I would assume that the next step for Google would include the personal ads (one-on-one).
The truth is wouldn’t you prefer to open your browser and receive only ads that apply to whatever you are interested in? Wouldn’t you prefer to look into technologies that you want to know about?
The most important thing to remember, in my experience, we all are different people, we have different needs and different wants. Our leaders often shape our desires and where we put our attention.Think twice: “Are you ready to know what you want?”
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August 1st, 2006 admin Location: Raleigh, North Carolina
Demographics Prediction
You can use MSN adCenter technology to predict a customer’s age,
gender, and other demographic information according to his or her
online behavior—that is, from search queries and webpage views.
General Distribution is the breakdown by age of MSN Search users—based
on a one-month MSN Search log—regardless of search query used.
Predicted Distribution is the predicted breakdown by age of MSN Search users
for a single search query, based on the adLabs predictive model.
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If you want to complete your repertory of Internet Marketing Tools, make sure that you include the Demographic Prediction tool from MSN Labs. This tool can provide you with the parameters to design, write and display your content. If you match this with the behaviour information in Google Analytics you have a complete niche description absolutely free! Who said that eMarketing has to be expensive?
Visit MSN Labs and Google Analytics , if you need somebody to do this for you then visit your Internet Marketing Specialist.
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