December 28th, 2007 admin Location: Raleigh, North Carolina
This post is going to be one of those that I don’t give the entire chicken and the eggs, but give just the eggs in order to keep the chicken.
Here it goes:
1. Relevancy of content. Let’s say that you have a pile of folders in your desk. And you have placed the most significant words of each page at the footer of each page in each folder. Now, if you were asked: “which document is the most relevant for _keyword?” you would probably go through the pages and check the documents for those who have the _keyword in the footer. Then you would try to see which ones have the most relevant content about that topic and finally how authoritative that specific folder is. Right? Right…
2. Relevancy of sub-documentation. If you have two pages of your website competing for the word “_keyword” and the first one has 10 quality backlinks and the second has 1 quality backlink, to which one would you devote more quality backlinks? From which one would you create internal links to the other? That is right… Seach Engine Optimization is not complicated.
So next time that you are trying to rank for a particular set of keywords try first to be “content relevant” and second try to make your sub-documentation as relevant as possible.
Ciao,
Alex Centeno MBA.
Alex works as an interactive marketing consultant providing internet business performance help to several international companies around the globe including the US, Europe and Central America.
December 20th, 2007 admin Location: Raleigh, North Carolina
Hi everyone. I am writing from the beautiful country of Costa Rica and I have been here for the past couple of days. Some things have made me think twice about how marketing works differently in Costa Rica and how SEO can be affected by this changes. Read the rest of this entry »
December 10th, 2007 admin Location: Raleigh, North Carolina
When I was first announced the participation in the MSN Gatineau Beta Testing, I was expecting wonders. Especially considering several things that had happened: Read the rest of this entry »
December 7th, 2007 admin Location: Raleigh, North Carolina
This video exactly shows how Search Engine Optimization experts are trying to play with Google. It is hilarious, I recommend you take a look at this video and then think for a second, am I really trying to use the binoculars or am I going after users and not search engines?
December 3rd, 2007 admin Location: Raleigh, North Carolina
So let’s say that you are located in Costa Rica; either you were born there or you moved there recently from another country. You have just realized that having a good looking website is not enough, you need to market it to increase traffic and therefore generate positive ROI. You may ask yourself:”where do I start?” Many business owners or directors start by searching Google for terms like: “seo costa rica” or “costa rica seo” and other keywords along those lines. But is this a good way to get to know the best companies available? Not necessarily. Read the rest of this entry »
