Google used to be a great company
In the world in which we live, it is hard to predict that good will always overcome evil. Even though we want that to happen in the end. We have a client that is struggling in Google against a site that is damaging their reputation. The scam looks like this: The “artist” shows up at the business and demands payment in exchange of not doing a negative SEO campaign that would damage their reputation. The business typically would disagree to this demands and therefore the scheme begins.
The scheme
They put a website up, they do link building and they damage the business name online. Since they know SEO tactics that are against Google’s Guidelines then they rank very well. Google doesn’t do anything to prevent it (even though we have tried to contact them many times). Finally, they not only satisfy with damaging the reputation, they profit from it! They setup Adsense in this keyword-stuffed, hidden-texted pages and they get paid for it.
The business is hand tied, since they don’t want to involve in the same black-hat SEO tactics and they don’t want to do anything unethical to stop the assholes (sorry, but this is the only word I could find).
Then Google prides themselves from saying that their algorithms would catch up. While the reputation and the clientele goes down the drain.
It makes me sick to my stomach. It makes me want to use the same tactics to manipulate Google’s algorithms. I mean, I am an honest person with good intentions. Why shouldn’t I manipulate the algorithms for the greater good, right?
Many times I have contacted Google about it and they even responded back saying we will take care of it (that was more than two months ago).
My way of complaining
My only way of complaining is to stop using Google as much as I can. I am starting to use Alltheweb.com as my main search engine (which is pretty good by the way). I have even made it my homepage so that I force myself to use something else. Why? Because I am tired. I am tired of being bullied. I am tired of Google’s unresponsiveness. I mean, if you contacted a business several times without any real answer, would you keep doing business with them? Is like going to Starbucks and ask the clerk for a coffee 70 times before they actually serve you one. Some say: “well, is free you know”; BS! is not free. Google is serving you ads everywhere you look. And by looking at those ads you are paying for it.
I am tired of seeing how we all have to cater to Google’s needs now: Make your website this or that way, don’t buy links, don’t do sneaky redirects, don’t sell links, don’t, don’t, do, take, make sure, remove, put, etc. Free? Are you crazy? Google is free? Free for who?I don’t think I have ever being told what to do so much.
I met with a client the other day, and I noticed that he had some repetition of keywords in his anchor text; my first recommendation was to remove them, because “Google may get you penalized”, unless you are BMW. And therefore their search engine has to show BMW’s site, regardless of what they do.
The death of SEO
SEO is dead. It has to be. Organic results used to be free, not anymore. So why not just pay for sponsored placements where you want them. And get also the freedom to design your website with hidden text, cloaking, keyword stuffing and non-descriptive alt tags.
I have a Playstation 3 that stopped working a couple of days ago. I called Sony on their 1800 number and sure enough I had to wait 15 minutes on the phone. After waiting a nice lady talked to me about my problem and offered me solutions. My problem was solved. I call that support.
I mean, I hate having to wait 15 minutes on the phone, but at least something happens. With Google, you don’t get a phone number. And after somebody replies you still see that nothing gets done. We are not talking about a $400 dollar toy like the Playstation, we are talking about a companies reputation and their clientele of 30+ years. Do you know how much that is worth? Yet they don’t have a phone number. Do you know how much time my client would spend on the phone? I can tell you that a lot more than 15 minutes.
Don’t manipulate me anymore as opposed to me manipulating the algos
I getting pretty tired of this one sided game. Google versus me. It reminds me of those kids that think that because they own the ball they also make the rules. The works until a bigger kid with a better ball comes along and nobody wants to play the bully. That is why is so funny to me that Google jumped and screamed when Microsoft announced a possible buy of Yahoo. Bigger kid with a better ball.
I am so ready to start playing other games. I wished I had the resources to come up with my own ball…
Anyways, if you are reading this ask yourself this question: Do you really think that Google is helping your business? Or do you think that they are trying to make you think that while you are really helping Google?
Google used to be a great company.