Intermarketing by Merkados™» content

Misalignment of Title Tags and Content on a Page: Free VideoCast.

admin — Wed, 22 Oct 2008 21:00:48 +0000

Continuing with the Free podcast sessions about online marketing consulting, namely search engine optimization tactics, this particular screencast features a common practice that can improve both visibility and rankings easily.

Alex Centeno offers a detailed explanation of the usual mistake of lacking alignment between title tags and text of a web page and shows how to use Google to identify these pages in your site.

Digital Media Design by Alex Centeno: Aligning Titles

Freshness of Content in Search Engines like Google

admin — Mon, 20 Oct 2008 15:43:29 +0000

The freshness of your content is important in your online marketing strategies. Alex Centeno MBA. shows you in this video how to determine the freshness of your content. You can also use this knowledge for competitive purposes: are your competitors updating their content at a faster pace?

Internet Marketing – Two New Tips on Improving Visibility

admin — Tue, 18 Jul 2006 01:01:51 +0000

Internet Marketing is the combination between art and science with the intention of filling the clients needs, desires and preferences with the greatest intensity. Two new tips for starting Internet Marketers out there:

Use Google Base to increase your popularity by submitting quality content. Google Base brings the possibility of saving information on the web including blogs, websites, whitepapers and much more. Go ahead, submit content to increase the options of visibility of your site.
Do not overuse your keywords in the alt-tags of your page. Your alt-tags are intended to describe non-text elements in a site. Use them with accurate descriptive content and use different ways of naming your keywords.

This two small tips can improve your sites visibility and usability which will support your conversion efforts overall.