As an Internet marketing consultant I have seen that many times it is productive to repeat to your clients of potential pain  related to the lack or provision of your product or the pleasure associated to having it. For example: when you are finalizing the cart process and were are ready to buy the laptop from your website, it seems like a good idea to remind us of the possibility of purchasing a surge protector. Surge problems are specially important in this environments because they can get rid of your investment in a second.

Maybe we don’t want to be reminded of the extra charges that may need to be covered in order to feel safe, nonetheless it is better to know the possible problems and be prepared than to not know and blame it on the company we are buying from.

The key here is that we ponder pain very highly. We want to avoid pain now and in the future and therefore sometimes we are willing to experience a small amount of pain now if we are sure that it will prevents us from much greater pain in the future. Now, there is a key word here as well: “sure”. One problem with this technique is that many businesses have used it and it ends up not preventing the greater pain in the end.

For example, you buy a new LCD tv in your favorite electronics store. When you are ready to check out they kindly remind you of their “insurance” program. In case something goes wrong with your new tv, they will take care of absolutely everything. So far so good. The problem is that many people after buying into this programs find even more pain when they can’t get the electronics store to take care of the problems.

Pain is a very good advertising mechanism if used correctly and responsibly.

Start using pain in your Internet marketing strategies today.

If you want to learn more about how to implement successful interactive marketing strategies and tactics for your particular business situation, contact Merkados today.

Until next time,

MBA. Alex A. Centeno

Internet Consultant

This sounded pretty interesting to me, because I am not located on Apex, however I am aware that my IP appears as APEX to the browser detection engines. So that automatically made me suspicious. Then I decided to use a proxy to visit the page and see what it would say. Just to confirm that my suspicions where right.

Now, the first line said:

Dear fellow-struggler weight, “Hi, I’m Abby. I’m 25 and I’m from Mountain View, CA.

Technically

Technically what is happening is a simple string replace depending on the location detected by a browser script. Pretty simple.

The problem that I have with the site is not the technical implementation. The problem with abbysdietjournal.com is the deceit it is using. In fact is lying about the identity of this so called Abbey in order to manipulate potential customers into buying their product.

Do the pills work to lose weight?

Do I need to check the product to see if it works? Of course not. It obviously doesn’t work. How do I know? Because if they are willing to lie about the location, they are willing to lie about anything in order to get money. They are willing to put together a product that perhaps damages your health in exchange for your money.

Of course, the regular internet user wouldn’t necessarily understand that there is something weird about the fact that this girl in the testimonial lives close. So she feels closer in terms of needs and rapport.

Moral of the Story

As an online marketer I am always exposed to many techniques to gain an advantage online. Some are great techniques. Some, in my opinion, are not marketing techniques, they are deception.

Somebody ends up buying this product, they obviously experience no result, and then they lose trust not only on that site, they give up hope on all the web. Do I have a problem with that? Well, I make my living creating and marketing web properties. Yes, I do have a problem with people trying to take that away.

Anyways. I am not sure that this post is useful at all, but the main moral I can give to our readers is this:

Do not trust all you read on the web, as in the offline world, there are people out there that don’t have the best intentions at heart. However, don’t stop trusting the ones that you have tested. There is plenty of people and ideas that are very worth it.

Until next time…

Alex_

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Digital Media Design by Alex Centeno: Aligning Titles