A teaser is a perfect way of presenting your information without giving away all of it. With the rise of interactive marketing the concept of teasers has become more and more utilized. With the amount of information that you can find online it’s difficult to prove your value to anybody these days. With a teaser people learn about your products and at the same time allow you an opportunity to explain why should they care. But wait, can the wrong teaser harm your business? 

In this article, Alex Centeno MBA, creative director and online marketing strategist with over 10 years of experience online, provides you with his no-bs, straight to the point, take on how to create effective teasers. Give your users a taste of your product or information while gaining an advantage that can generate a lot of business. These interesting keys will transform your potential market into faithful buyers.

So what are the keys to providing the right teaser?

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The abstract desires can be created at any given moment by websites in different ways. You can create this desires by creating un-conclusive statements to marketing phrases: for example: ” This product comes loaded with all your favorite features! What features are they talking about? Your favorite… How do they know my favorite features? By in-conclusive statements you transform the perception of the customer, because no matter what your copy says the brain has to process it and agree or disagree.

For example: Right now you can agree or disagree with this article, but by reading it you are changing your perspective because you ask yourself if you agree or not.

You can direct the attention of your online users by the way you transform their emotions. For example if I say:

* Think for a second about the smell of the ocean, the warm sand and the breeze, feel the sun burning your skin little by little, think about the feeling later when your skin is all red and it hurts to touch anything, you don’t want to do that.

If you read the last paragraph you don’t only read it and keep going but you actually set yourself in the picture because most of us has experienced that and it is painful.

You can use online copy to create sensations that will move the understanding of your audience in many ways. Some will make them buy, some will not.

If you go in sweater store in the middle of the summer and it is 115 F. out and the store has this huge carpet with long hair and you happen to realize that the A/C is broken inside you probably won’t buy.

Same situation, the hottest day ever, you look up an you see a beach bar selling bear for half price, the bear is 33 – Fahrenheit – just when it is starting to ice, you can feel the little pieces of ice going down your throat – yes, it is very probably that you would buy.

Statement number one in Marketing: Life is about value. You, as everyone else, is fighting to be, to become. Things give us pleasure because they allow us to get closer to becoming or being. We buy food, cars, houses, pens, CDs, magic cards, plastic bags, ice, cheese, stationary bikes. Get it? Just to become. The value of everything is determined by the ability to give that power> a glass of water from a neighbor won’t be of value most of the time, except if you need that water to survive in the desert.

If you want to market products online successfully, find that one characteristic that makes people become, and share it with as many people as you can.

In this report, “7 Dangerous Online Marketing Mistakes Small Businesses Make and How to Avoid Them”, Merkados™ has compiled some of the most dangerous trends and put together a comprehensive plan to avoid them altogether.

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To download the report simply login and click in the link above. The report has a cost of USD$9.99USD$4.99. In other words, almost the same as a Latte at Starbucks® and a cookie. Do you prefer to have a coffee or to understand how to take your business to the next level online?

Internet marketing is all about the sensitivity of your clients in an specific environment to specific impulses. If you have an amazing web site with accurate information, with great design and valid content but yet your client is not impacted by it, then you have absolutely nothing. In my experience I have seen the ugliest web sites generating lots of clients because they don’t fail to address their clients sensitivity.

So what is sensitivity? Sensitivity is the capacity of an organism to respond to stimulation. How do I stimulate my audience? There are many ways to stimulate audiences specifically for marketing purposes. I am going to share two:

1. Repetition. Repetition is called the mother skill. Advertisers use it all the time. You need to be able to repeat over and over again who you are and what you do. If your website sales tires, then the most important thing that your client should remember when leaving the site is “tires”, repeat not only the word tires many times, but inform your clients extensively of all available tires (even the ones you don’t offer). When building the web site think of new ways of repeating “tires” in your clients’ minds -big tires, low rider tires, extra-shinny tires, radial tires, traction tires, temperature tires and all things you can think regarding tires.
2. Interaction. When you allow your clients to not only access your website but also to interact with somebody they will be much more willing to be sensitive. Following the tire example, create a tire blog where your clients can discuss about tires. Create a forum about new tire technologies. Allow clients to communicate to you their needs online and adjust your business to their needs.

The web is the most important media channel in the world today, because it’s the only one that allows you to inform, interact and transact with your clients in a multimedia environment. Take advantage of all the power that is available and start using internet marketing for your benefit. I have said this a million times: dn’t just build a nice website, if you do, your clients will be gone. Do some interactive marketing and you’ll succeed in the long run.

If you are interested in how Merkados can you help you implement an effective interactive marketing strategy please contact us today.

We all have real needs such as: a car, a house, a cell phone, a lottery ticket, friends, love, hosting, bananas and others, or it can be an abstract desire: I want to know the secret because it is secret. For example: a tv show says: “in a few seconds we are going to show you the biggest secret of all times!” and instantly they create in the viewers the abstract desire of completion. You want to know what it is. What for? It doesn’t matter. In fact before you started watching the show, you probably didn’t even have an interest. The same is applicable with sports. You may not be interested in a particular sport, however if you start to watch it, soon you’ll side with one of the teams.

The abstract desires can be created at any given moment by websites in many different ways. You can create this desires by creating un-conclusive statements to marketing phrases, for example: ” This product comes loaded with all your favorite features! What features are they talking about? Your favorite! How do they know my favorite features? By un-conclusive statements you transform the perception of the customer, because no matter what your copy says the brain has to process it and agree or disagree.

For example, right now you can agree or disagree with this article, but by reading it you are changing your perspective because you ask yourself if you agree or not. The moment you say: I don’t really care, that would mean that you are responding to the article.

You can direct the attention of your online users by the way you transform their emotions. For example if I say:

* Think for a second about the smell of the ocean, the warm sand and the breeze, feel the sun burning your skin little by little, think about the feeling later when your skin is all red and it hurts to touch anything.

If you read the last paragraph you don’t only read it and keep going but you actually set yourself in the picture because most of us has experienced that and it is painful.

You can use online copy to create sensations that will move the understanding of your audience in many ways. Some will make them buy, some will not.

If you go into a sweater store in the middle of the summer and it is 115 F. out and the store has this huge carpet with long hair and you happen to realize that the A/C is broken inside you probably won’t buy. That is why retailers make sure to set their A/C to 72 degrees.

Same situation, the hottest day ever, you look up an you see a beach bar selling bear for half price, the bear is 33F. just when it is starting to ice, you can feel the little pieces of ice – yes, it is very probably that you would buy.

Statement number one in Marketing: Life is about value. You, as everyone else, is fighting to be, to become. Things give us pleasure because they allow us to get closer to becoming or being. We buy food, cars, houses, pens, cds, magic cards, plastic bags, ice, cheese, stationary bikes. Just to become. The value of everything is determined by the ability to give that power > a bottle of water from a friend won’t be of value most of the time, however think of the value that it creates if you haven’t had any for a week in a remote desert…

The same bottle of water, however the perceived value is much higher the second time. The perceived value is based on 1. The location, 2. The especial conditions or circumstances 3. The belief system and others.

Imagine what happens when somebody writes a book. The book itself is written once. In other words the main effort is done once. The printing and distributing is a variable costs so technically you don’t really create true value every time that somebody buys the book. What you do create is perceived value because a new reader can use your information to his benefit.

Summarizing: Create perceived value for your products or services today, if you don’t, you’ll always regret it.

If you want to market sucessfully products online, find that one characteristic that makes people become, and share it.

Google WiFi Hits Mountain View For FreeGoogle is providing a free WiFi network under “GoogleWifi” (802.11b/g) in Mountain View, CA. Anyone can use it, including business, visitors and the 72,000+ residents. You must sign into the network with your Google Account, it is not fully public in that sense, but anyone can register for access. Ready to get started using GoogleWifi? There are more details on the “how to” at http://wifi.google.com/support and at the Google Blog.

I believe this is the first of many cities that Google will be providing free Wifi access to. ”

Why would Google provide WiFi and again for free? My first impression is that first Google needed a clear business picture of the adwords market. They first had the historic information of the usage of Adwords, when this information was not enough they started providing Google Analytics. This service not only allows Google to look into the Adwords patterns of usage but also into the Non-adwords patterns of usage, nevertheless this left the simple question: is it possible to track the end users instead of the publishers? The second question is how can you track internet usage without having to rely in javascript? The answer to both of them is to provide free access to internet (Wifi). What would be the next step for the giant? I believe that it is not enough to track the behaviour if it cann’t be changed. I would assume that the next step for Google would include the personal ads (one-on-one).

The truth is wouldn’t you prefer to open your browser and receive only ads that apply to whatever you are interested in? Wouldn’t you prefer to look into technologies that you want to know about?

The most important thing to remember, in my experience, we all are different people, we have different needs and different wants. Our leaders often shape our desires and where we put our attention.Think twice: “Are you ready to know what you want?”

1. Use Google Base to increase your popularity by submitting quality content. Google Base brings the possibility of saving information on the web including blogs, websites, whitepapers and much more. Go ahead, submit content to increase the options of visibility of your site.
2. Do not overuse your keywords in the alt-tags of your page. Your alt-tags are intended to describe non-text elements in a site. Use them with accurate descriptive content and use different ways of naming your keywords.

This two small tips can improve your sites visibility and usability which will support your conversion efforts overall.