Intermarketing by Merkados™» search engines

Do you want higher rankings in major search engines? It is easy: think.

admin — Mon, 14 Nov 2011 09:45:47 +0000

“Thinking is the hardest work there is, which is the probable reason why so few engage in it.” Henry Ford.

As an internet marketing consultant, I get the same question over and over again: how can I rank in the top 10 in Google for a very broad term? The answer is probably going to sound simple, but it is truth in my experience.

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The Google Analytics Cheat Sheet

admin — Wed, 14 Sep 2011 07:37:47 +0000

Hi again everybody. This link is probably the most important of links for people out there doing more than the basics with Google Analytics. In other words, if you are just installing the code and then looking at reports and interpreting the information, this link is of little to no value for you. However, if you are looking into trying some custom segmentation, adding search engines, linking domains and sub-domains and advanced profiling and most importantly tapping into the Google Analytics API, perhaps you should take a look at this page:

Google Analytics Cheat Sheet

This page has all the information you need about the functions present in both the urchin.js and the ga.js scripts. Google Analytics API code is certainly not rocket science but it takes a little bit of time to get used to it.

I personally prefer using the API with PHP, however many people seem to be using it with the Javascript libraries. Also make sure to visit the libraries examples page if you are more a “learn by example” kind of person.

Take a look and hope this little tip helps.

If you are interested in utilizing Google Analytics as part of your measurement efforts for your site but need help getting it deployed or simply want to gain a higher level of customization, make sure to contact Merkados today.

Freshness of Content in Search Engines like Google

admin — Mon, 20 Oct 2008 15:43:29 +0000

The freshness of your content is important in your online marketing strategies. Alex Centeno MBA. shows you in this video how to determine the freshness of your content. You can also use this knowledge for competitive purposes: are your competitors updating their content at a faster pace?