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Using Teasers Effectively in Online Marketing

December 23rd, 2011 admin Location: Raleigh, North Carolina
The concept of a teaser

A teaser is a perfect way of presenting your information without giving away all of it. With the rise of interactive marketing the concept of teasers has become more and more utilized. With the amount of information that you can find online it’s difficult to prove your value to anybody these days. With a teaser people learn about your products and at the same time allow you an opportunity to explain why should they care. But wait, can the wrong teaser harm your business?  Read the rest of this entry »

Strategy Concepts: Increasing your Strengths – Small Business Series

November 18th, 2011 admin Location: Raleigh, North Carolina

You are probably not in the business of confrontation, however there are plenty of occasions in the life of a small business owner where you’ll need the benefits and advantages of the strength position. Every one of the small business owners that I meet with on the regular basis wants to grow their business, every single one of them. In this post, I am going to share with you a common problem that I see with most small business owners. This problem is so prominent that I am sure that you are suffering from it. I give you a quick example of the problem and of course give you one way of solving it and pro pulse your business forward.

This post shouldn’t be free. But it is. So make sure that you check it out. Read the rest of this entry »

Pricing Based on Value – Small Business Tutorials

October 17th, 2011 admin Location: Raleigh, North Carolina

Profit is all about value, but it’s not about value in the eyes of the person providing the product, but for the person receiving it, in other words, you can’t sell something at what you feel is the right value to you. You’re supposed to sell it at the right value for the person receiving it. It’s almost obvious but most people don’t do this when they’re starting their small business. In this post I will explain why. Read the rest of this entry »