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Presidente de Costa Rica tendrá las manos llenas ante retos económicos del país. ¿Qué sucederá en el 2014?

January 31st, 2014 admin

Las economías emergentes tiene de que preocuparse pues la Reserva Federal de Estados Unidos ha anunciado una nueva redución en su política de compra de Valores con Respaldo Hipotecario (Mortgage Backed Securities en Inglés). http://mkds.us/f1

Costa Rica cuenta con una economía de tercer mundo pero ciertamente considerada emergente y  principalmente enfocada hacia la venta de sevicios. El tipo de cambio de Costa Rica está recibiendo presión hacia la alza, o en otras palabras, presión de devaluación del colón con respecto al dólar. Cuando disminuye el valor de la moneda local, aumenta la inflación. El gobierno de Costa Rica tendrá que defender el tipo de cambio para prevenir la inflación por medio de venta de dólares de reservas (http://mkds.us/f2). De acuerdo a una nota del periódico La Nación http://mkds.us/f3, el precio del dólar, alcanzó su valor más alto en los últimos dos años. Esto es solo el comienzo de lo que está por venir. A pesar de que el Banco Central intervino vendiendo más de $5 Millones de USD, el tipo de cambio subió ¢6,55 en tan solo un día.

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The Perfect Intro – 6 Steps to a Persuasive Elevator Pitch

August 29th, 2013 admin

There are many books in marketing that talk about the elevator pitch. So why is it that the elevator pitch is actually something valuable in online marketing?

Elevator Pitch Intro
In my opinion it has to do with the fact that it allows the business owner (or the marketer) to become clear about what he is offering to the target market. In my experience, I have seen many examples of business owners that have an incredibly difficult time explaining what is the exact problem that they solve. Not to mention, that when they do explain it, its different every time.

When I help business owners come up with their elevator pitch, I have a set routine that I make them go through so that the result is a memorable (something they can memorize) paragraph that they can share with the world.

Allow me to share this routine with you. Read the rest of this entry »

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Strategically Smarter Business – The SWOT Analysis

August 27th, 2013 admin

Albert S. Humphrey is credited to have invented the SWOT analysis (1). It is a structured planning method that allows individuals, businesses and organizations to evaluate their internal and external factors to achieving a particular objective. In the specifics of a marketing strategy a SWOT analysis allows a business to identify their core competencies and use them as the foundation of their competitive advantage.

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6 Keys to Become an Effective Internet Business Owner

August 27th, 2013 admin

In my opinion, online marketing is more a combination of hard work with a knowledge foundation instead of the implementation of lots of little secrets. I am going to share with you some important key distinctions that may help you become a more seasoned internet marketer:

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Porqué Costa Rica perdió contra Honduras en la Copa Oro 2013?

July 22nd, 2013 admin

La respuesta corta es por falta de la estrategia correcta. El equipo costarricense utilizó una estrategia inefectiva para el oponente, una estrategia fija que no cambió desde el partido contra el equipo de Estados Unidos, y que demuestra ser poco efectiva en general. Las razones a continuación.

Estrategia de Fútbol en General.

El juego del fútbol (soccer) es una competencia en la que el equipo que gana es el que al final tiene más goles a favor que en contra. En general, en eliminatorias simples, los equipos no pueden empatar, por lo que siempre habrá un ganador. Esto es en contraste con los juegos tradicionales en los cuales el empate es un resultado válido.

Photo by :Associated Press

Photo by: Associated Press

En general, la estrategia correcta para eliminatorias simples es una que mejore las probabilidades de anotar goles mientras disminuya las de recibir goles.

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Justifying your Consulting Rate

April 19th, 2012 admin

So let’s say that you are a consultant, therapist, lawyer or any independent professional that makes a living with one-on-one interactions. Some people call this interactions “consultations”, others call them sessions, but it doesn’t matter what you call them, at the end of the day, as a business owner you have to decide what to charge for them.

Some people like to give the first one for free,  as a way of “promoting” their service or expertise, they think, well if the client really liked it then he will come back and then pay for the services. So in this article, we are not going to be talking about those cases. The promotional rates need to be for the purpose of increasing the consumption of your services. Pretty much like that piece of chicken that the Chinese restaurants at mall give you. It is meant to be a teaser. We have in fact, talked about teasers in another post and therefore we will skip this particular kind of rate. Read the rest of this entry »

Using Teasers Effectively in Online Marketing

December 23rd, 2011 admin

The concept of a teaser

A teaser is a perfect way of presenting your information without giving away all of it. With the rise of interactive marketing the concept of teasers has become more and more utilized. With the amount of information that you can find online it’s difficult to prove your value to anybody these days. With a teaser people learn about your products and at the same time allow you an opportunity to explain why should they care. But wait, can the wrong teaser harm your business?  Read the rest of this entry »

Strategy Concepts: Increasing your Strengths – Small Business Series

November 18th, 2011 admin

You are probably not in the business of confrontation, however there are plenty of occasions in the life of a small business owner where you’ll need the benefits and advantages of the strength position. Every one of the small business owners that I meet with on the regular basis wants to grow their business, every single one of them. In this post, I am going to share with you a common problem that I see with most small business owners. This problem is so prominent that I am sure that you are suffering from it. I give you a quick example of the problem and of course give you one way of solving it and pro pulse your business forward.

This post shouldn’t be free. But it is. So make sure that you check it out. Read the rest of this entry »

Pricing Based on Value – Small Business Tutorials

October 17th, 2011 admin

Profit is all about value, but it’s not about value in the eyes of the person providing the product, but for the person receiving it, in other words, you can’t sell something at what you feel is the right value to you. You’re supposed to sell it at the right value for the person receiving it. It’s almost obvious but most people don’t do this when they’re starting their small business. In this post I will explain why. Read the rest of this entry »