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Website Design Promo

Why not ask if we can run 100meters in under 10secs too?

October 22nd, 2009 admin Location: Raleigh, North Carolina

Hi guys. This is a very quick post about a topic that I am sure interests most for-hire web designers. Job postings. Places like monster.com and Career Builder often send all these emails trying to catch the right candidate for the right position. The companies get high quality talent and the people get jobs. It is great, isn’t it?

Well, kind of. One thing I have noticed as a trend is that companies using this services are coming up with an outrageous number of requirements to hire. You may think that is because of the bad economy, but I don’t think so. I think is more a matter of not wanting the job listing to look empty or un-professional.

In any case, the reason behind is not so important. The real problem is what they are causing in the minds of talented web designers and developers out there.

Take a quick look at this snippet:

- 4 Year Degree in IT

Required Skills and Experience

  • .Net
  • C#, C++
  • Drupal
  • Photoshop
  • Flash
  • Illustrator
  • HTML
  • PHP
  • JavaScript
  • Linux
  • MySQL

All I have to say is wow. First of all: .Net is a Microsoft based platform (which is not free). PHP is a similar platform (which is open source, in other words is free). C# and C++ are two separate high level derivatives of C which use compiling and runtime. Drupal is an Open Source content management system based on php. Drupal is primarily seen as a CMS of preference for social-type websites. Photoshop is obviously the weapon of choice for website design, color correction image manipulation and Raster-based content. Flash is the world of interactivity and animation for both the desktop (AIR) and online. Illustrator is the most powerful vector-based application there is (as opposed to raster). HTML is full online markup language. PHP is the most well known server scripting language for building dynamic websites. Javascript is a client-based scripting language  as opposed to the server-side of PHP. Linux is the operating system that runs in most web servers in the world, however it doesn’t run Photoshop, Illustrator or Flash as applications. Finally MYSQL for database storage.

In the notes section they state this:

At least 3 years of interactive (front-end and back-end) experience.
HTML; JavaScript; Linux; mySQL; PHP; XHTML; XML

On top of all this please make sure that you completed a 4 year degree in IT.

And finally, they top it with this sentence:

Experience with 3D apps, video editing and/or sound design, a PLUS!!!!

A Plus? Are you kidding? Getting an expert in half of the requirements is a plus. Getting an expert in all these things and on top of that having video and sound design experience is not a PLUS.

Why am I fired up? Well, I take this as an insult to our profession. Imagine what would happen if a hospital wanted to hire only doctors that are experts in oncology, brain surgery, heart surgery, microsurgery and if you can also do Eye surgery then is a PLUS!

The moral of this post is this: As a designer, don’t feel bad about this kind of job postings. Believe me, I have spend much of my life learning on a PC, LINUX and a MAC how to design in Photoshop, Illustrator, Flash, InDesign, Fireworks and others, how to code in TextMate, Dreamweaver, Coda and others. How to Build in XHTML, CSS, PHP, Javascript, Jquery, Mootols, XML and others. How to program in C, Objective-C (for the iPhone and MAC OS X). How to port to Drupal, Joomla, WordPress and others. I have plenty of experience with sound recording, mixing, editing and mastering. I have experience in Video recording in both SD and HD and I also read constantly about Digital Photography and HDR.  I have my bachelors (4 year schooling) and I have a masters in business. All this time I have spent in this and when I see this kind of posting I feel the same way that people with less background do.

Don’t feel bad when you see a post like that. Feel good. Make sure that you don’t apply for a position like that. Why? Because the company that has the audacity to request that from you is also going to request more than what they can afford. They will force you into surrendering your free time, the one they don’t pay for. They will take away your self-esteem as a designer and they will take your creative kid away.

When you see a job posting like that, look at it and then walk away knowing that thankfully you saw their true colors before you stepped into their office. I don’t really know why they don’t ask you to run 100meters under 10seconds too. They probably should.

Be happy and creative, until next time…

Alex_ @ merkados

Online Marketing or just plain Manipulation and deceit

September 5th, 2009 admin Location: Raleigh, North Carolina

So I am browsing the web and found a banner that advertised Abby’s DIet Journal. It had the logos of NBC and CNN so I decided to check it out. The first line of the site, said the following: Dear fellow weight-struggler, Hi, I’m Abby. I’m 25 and I’m from Apex, NC.

This sounded pretty interesting to me, because I am not located on Apex, however I am aware that my IP appears as APEX to the browser detection engines. So that automatically made me suspicious. Then I decided to use a proxy to visit the page and see what it would say. Just to confirm that my suspicions where right.

Now, the first line said:

Dear fellow-struggler weight,Hi, I’m Abby. I’m 25 and I’m from Mountain View, CA.

Technically

Technically what is happening is a simple string replace depending on the location detected by a browser script. Pretty simple.

The problem that I have with the site is not the technical implementation. The problem with abbysdietjournal.com is the deceit it is using. In fact is lying about the identity of this so called Abbey in order to manipulate potential customers into buying their product.

Do the pills work to lose weight?

Do I need to check the product to see if it works? Of course not. It obviously doesn’t work. How do I know? Because if they are willing to lie about the location, they are willing to lie about anything in order to get money. They are willing to put together a product that perhaps damages your health in exchange for your money.

Of course, the regular internet user wouldn’t necessarily understand that there is something weird about the fact that this girl in the testimonial lives close. So she feels closer in terms of needs and rapport.

Moral of the Story

As an online marketer I am always exposed to many techniques to gain an advantage online. Some are great techniques. Some, in my opinion, are not marketing techniques, they are deception.

Somebody ends up buying this product, they obviously experience no result, and then they lose trust not only on that site, they give up hope on all the web. Do I have a problem with that? Well, I make my living creating and marketing web properties. Yes, I do have a problem with people trying to take that away.

Anyways. I am not sure that this post is useful at all, but the main moral I can give to our readers is this:

Do not trust all you read on the web, as in the offline world, there are people out there that don’t have the best intentions at heart. However, don’t stop trusting the ones that you have tested. There is plenty of people and ideas that are very worth it.

Until next time…

Alex_

Protected: Traits of an entrepeneur applied to an Online Marketing Business

November 25th, 2008 admin Location: Raleigh, North Carolina

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Misalignment of Title Tags and Content on a Page: Free VideoCast.

October 22nd, 2008 admin Location: Raleigh, North Carolina

Continuing with the Free podcast sessions about online marketing consulting, namely search engine optimization tactics, this particular screencast features a common practice that can improve both visibility and rankings easily.
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