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The Four Events to Successful Web Advertising

September 4th, 2013 admin

Effective commercial websites, just like any other kind of advertising, involve their audience in four events. Teach yourself to recognize these events and you’ll be on your way to successful web production; choose to not pay attention to them, and you’ll certainly fail to convert your audience into clients.

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The Perfect Intro – 6 Steps to a Persuasive Elevator Pitch

August 29th, 2013 admin

There are many books in marketing that talk about the elevator pitch. So why is it that the elevator pitch is actually something valuable in online marketing?

Elevator Pitch Intro
In my opinion it has to do with the fact that it allows the business owner (or the marketer) to become clear about what he is offering to the target market. In my experience, I have seen many examples of business owners that have an incredibly difficult time explaining what is the exact problem that they solve. Not to mention, that when they do explain it, its different every time.

When I help business owners come up with their elevator pitch, I have a set routine that I make them go through so that the result is a memorable (something they can memorize) paragraph that they can share with the world.

Allow me to share this routine with you. Read the rest of this entry »

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Strategically Smarter Business – The SWOT Analysis

August 27th, 2013 admin

Albert S. Humphrey is credited to have invented the SWOT analysis (1). It is a structured planning method that allows individuals, businesses and organizations to evaluate their internal and external factors to achieving a particular objective. In the specifics of a marketing strategy a SWOT analysis allows a business to identify their core competencies and use them as the foundation of their competitive advantage.

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6 Keys to Become an Effective Internet Business Owner

August 27th, 2013 admin

In my opinion, online marketing is more a combination of hard work with a knowledge foundation instead of the implementation of lots of little secrets. I am going to share with you some important key distinctions that may help you become a more seasoned internet marketer:

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Justifying your Consulting Rate

April 19th, 2012 admin

So let’s say that you are a consultant, therapist, lawyer or any independent professional that makes a living with one-on-one interactions. Some people call this interactions “consultations”, others call them sessions, but it doesn’t matter what you call them, at the end of the day, as a business owner you have to decide what to charge for them.

Some people like to give the first one for free,  as a way of “promoting” their service or expertise, they think, well if the client really liked it then he will come back and then pay for the services. So in this article, we are not going to be talking about those cases. The promotional rates need to be for the purpose of increasing the consumption of your services. Pretty much like that piece of chicken that the Chinese restaurants at mall give you. It is meant to be a teaser. We have in fact, talked about teasers in another post and therefore we will skip this particular kind of rate. Read the rest of this entry »

3 Ways to get better Search Engine Positioning Today

April 12th, 2012 admin

In this video, Alex Centeno MBA., creative director at Merkados™, explains three ways to gain better search engine positioning. Most of the time, when you hire a professional advisor, they will give you a comprehensive list that can help you increase your indexing and rankings. Of course, this can be overwhelming. So here are three simple easy ways to start in the right path.
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