Ok, so the Bumper is really an Antenna Protector…

June 25th, 2010 admin Location: Raleigh, NC, Topic: Web Design | Digital Media

I just got my new iPhone and I honestly love the way it looks, the design and the software. Man that thing is beautiful. However I am always aware that with design you have the possibility of mistakes by not considering certain problems. You can’t plan for every scenario out there. That was the case with this iteration by Apple. The problem simply is that if you hold your phone with your left hand and cover the band in the lower left corner, the iPhone losses the signal. Your hand functions like a electric conductor and simply the antenna gets interference. The kind of interference that could result in the loss of a call, but most importantly, after many and many times could lead to a more serious issue with the phone.

This unfortunately is big news. Why? Well, Apple wanted to downplay the problem by just saying go ahead and hold it in other ways. However is not that simple. If you start questioning now the reasons behind creating the special Apple cases called bumpers then you might end with the conclusion that the problem was there and that Apple was misleading by saying that the bumpers were to replicate the success of the iPad case. That spells PR disaster all over. And PR disasters are what spell problems for a company more than anything.

Apple is my favorite company, they really are, but remember that you can’t always be perfect. Your flaws eventually will come to light and when you have pointed the flaws of many others (Adobe), it is definitely a bit more difficult to handle.

For Apple, the easiest way out of this mess is first to accept it, as opposed to down play it. The second step is to create a plan to make it right. Finally make sure that your devote followers end with a sense in their mouth that Apple is the kind of company that they believe in. Apple will do the right thing. Apple is not like everybody else.

For us, oh well, let’s try not to forget to hold the phone only with our right hand.



About the Author

Alex Centeno MBA., is an international creative director and digital media strategist. Currently residing minutes away from the Research Triangle Park (RTP) - North Carolina, and with over 10 years of interactive marketing training and experience, Alex leads Merkados' international clients to maximizing their online business strategies. One of Alex's biggest strengths is his world-class capacity to effectively combine interactive marketing, digital media design and web development.

You may find further information about Alex Centeno MBA. at: and Twitter.

Sobre el Autor

Alex Centeno MBA., Es un director creativo y estratega de medios digitales reconocido internacionalmente. En la actualidad reside a tan solo minutos del Research Triangle Park (RTP) - Carolina del Norte, y con más de 10 años de entrenamiento y experiencia en marketing interactivo, Alex lidera a los clientes internacionales de Merkados™ para maximizar sus estrategias de negocios en línea. Una de las mayores fortalezas de Alex es su capacidad global de combinar de manera efectiva, mercadeo interactivo, diseño de medios digitales y desarrollo web.

Para más información sobre Alex Centeno MBA. puede visitar: y Twitter.