“Thinking is the hardest work there is, which is the probable reason why so few engage in it.” Henry Ford.
As an internet marketing consultant, I get the same question over and over again: how can I rank in the top 10 in Google for a very broad term? The answer is probably going to sound simple, but it is truth in my experience.
Continuing with the Free podcast sessions about online marketing consulting, namely search engine optimization tactics, this particular screencast features a common practice that can improve both visibility and rankings easily.
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The freshness of your content is important in your online marketing strategies. Alex Centeno MBA. shows you in this video how to determine the freshness of your content. You can also use this knowledge for competitive purposes: are your competitors updating their content at a faster pace?
seo-first.swf
Canonicalization (Man it is hard to say that), is the practice of choosing one version of several duplicate pages and redirecting the other pages to the chosen one. In this video, Alex Centeno explains the process. This video is the first video of my SEO Basics collection, therefore it is horrible in terms of language and theme (I hope they get better with time). Anyhow for anybody looking for the .htaccess code for the www versus non-www canonicalization it is here:
RewriteEngine on
RewriteCond %{HTTP_HOST} ^yoursite.com [NC]
RewriteRule ^(.*)$ http://www.yoursite.com/$1 [L,R=301]
