Do you want higher rankings in major search engines? It is easy: think.

November 14th, 2011 admin Location: Raleigh, NC, Topic: Web Design | Digital Media

“Thinking is the hardest work there is, which is the probable reason why so few engage in it.” Henry Ford.

As an internet marketing consultant, I get the same question over and over again: how can I rank in the top 10 in Google for a very broad term? The answer is probably going to sound simple, but it is truth in my experience.


I have read an important amount of articles, releases and books concerning Page Rank, I have done Search Engine Optimization for more years, and I have done extensive testing with my own websites and my own keywords.

My research always points to the same thing: If it is valuable, then it will appear well ranked. Now, most people want to hear a 1,2,3 pointer version and get done with it, and that is why they don’t engage in thinking.

Thinking is the most difficult part of Search Engine Optimization. Nobody can teach you how to think. You can take a horse to the side of the river, but he is the one that decides when to drink the water.

These are my pointers in bringing the horses to the water:

  • Pay attention to questions. i.e. if you have a website that sells software online, make sure that you pay attention to the questions that people usually have. They should be almost always the same. Can I check the history of the orders organized by date? Can I try the software for free? Etc.
  • Think and discover, once you discover: share your discoveries for free. WHAT? FOR FREE???!! After all this hard work usually you don’t want to give anything for free. Think for a second of your favorite three websites and what do they have in common? The answer to most people is that they are free. Believe me, this one is easy to forget. People don’t want to pay for content online. They don’t want to pay for what you have to offer. The only way to sell is to prove value first.
  • Don’t try to be everything for everybody: if you sell Microsoft EXCEL add-ons for Monte Carlo simulations, then don’t try to rank high also for Excel Spreadsheets and for Word documents and for Monte Carlo software.
  • If you don’t have transactions ( online sales ) then first try interaction. If you don’t have interaction (two way conversations) then do information. If you have a site about “financial calculator reviews”, then research and provide as much content and information on that reviews about financial calculators – as much as humanly possible. Everything there is to know should be on your site. Obviously make sure that your target market is profitable before even starting.
  • Use relevant keywords in your tags: url, title, description, alt tags, copy, image names, anchor text, headings and bold and in your pr releases and sitemaps.
  • Do everything you can to give something of value. Information is the easiest one. Other include: motivation, entertainment, help, social interaction and support.
  • Find your online competitors and find their weaknesses instead of copying their strategies. Believe it or not, most businesses online don’t know what they are doing. So if you copy them, you’ll only be copying something that doesn’t work.
  • I have had clients with number 1 ranking in Google for best terms of the industry and still lack conversion capacity in their website which led to frustration. So much effort for what? Remember that having great rankings means nothing (except added costs) if you don’t have conversions. Make sure that you measure your KPI’s and devote your efforts in improving those indicators.


About the Author

Alex Centeno MBA., is an international creative director and digital media strategist. Currently residing minutes away from the Research Triangle Park (RTP) - North Carolina, and with over 10 years of interactive marketing training and experience, Alex leads Merkados' international clients to maximizing their online business strategies. One of Alex's biggest strengths is his world-class capacity to effectively combine interactive marketing, digital media design and web development.

You may find further information about Alex Centeno MBA. at: and Twitter.

Sobre el Autor

Alex Centeno MBA., Es un director creativo y estratega de medios digitales reconocido internacionalmente. En la actualidad reside a tan solo minutos del Research Triangle Park (RTP) - Carolina del Norte, y con más de 10 años de entrenamiento y experiencia en marketing interactivo, Alex lidera a los clientes internacionales de Merkados™ para maximizar sus estrategias de negocios en línea. Una de las mayores fortalezas de Alex es su capacidad global de combinar de manera efectiva, mercadeo interactivo, diseño de medios digitales y desarrollo web.

Para más información sobre Alex Centeno MBA. puede visitar: y Twitter.