So the trend this days in internet marketing is to do some A/B testing and find how to optimize your content to better serve your audience and therefore gain conversion power. Here is a video from Tom Leung from the Conversion University at Google. I guess the most important part is to understand that only by implementing changes you will improve. Don’t just test and learn. Once you know what can be optimized, go ahead and do the work and move on.
Since I love SEO, optimizing based on data is one of my favorite things in life. Perhaps for you it isn’t. It takes a lot of time, a lot of attention and a great amount of hours in front of your LCD. The good part about it is that at the end, you will feel like you have accomplished something.
Remember too that A/B testing, if not done properly, can have a negative effect in your search engine visibility. More on that topic in the posts to come.
Take a look at the video and start testing in this 2008! Happy testing!
Finally, take a look at this excellent post about the implementation of Google Analytics through a home-made API. This post makes me really happy.