You can use MSN adCenter technology to predict a customerâ€™s age,
gender, and other demographic information according to his or her
online behaviorâ€”that is, from search queries and webpage views.
General Distribution is the breakdown by age of MSN Search usersâ€”based
on a one-month MSN Search logâ€”regardless of search query used.
Predicted Distribution is the predicted breakdown by age of MSN Search users
for a single search query, based on the adLabs predictive model.
If you want to complete your repertory of Internet Marketing Tools, make sure that you include the Demographic Prediction tool from MSN Labs. This tool can provide you with the parameters to design, write and display your content. If you match this with the behaviour information in Google Analytics you have a complete niche description absolutely free! Who said that eMarketing has to be expensive?