Google Analytics and Google Sitemaps combined

September 16th, 2006 admin Location: Raleigh, NC, Topic: Web Design | Digital Media

What is the benefit in combining both worlds? Google Analytics provides information about what happened once your visitors arrived at your site, why not also have information about how those visitors behave when they are ready to click on your site? Search engine marketing relates not only to the conversion inside the web sites but also about bringing new qualified traffic into your site.

Google Sitemaps (Google Webmaster Tools) is a great tool to include in your arsenal when considering a complete strategy for SEM.

Google Sitemaps provides one of my favorite comparison tables for your site: Top search queries and Top search query clicks.

Top search queries allows you to understand the exposure of your keywords (top 20 keywords), on the other hand, top search query clicks allows you to grasp knowledge about which keywords are actually bringing traffic to your site. Match this with your Google Analytics reports, specially using the “Sources Conversion” report and you will know the average position of your top search query click terms and the amount of traffic. By doing this consistently and recording your findings you would be able to determine the approximate size of your market according to the positions in the search engines!

One step at a time: “Take the time to download your Google Sitemaps information at least every month.” Some time in the future match this information with the traffic changes in your website. Take a closer look at your leads from Google cross-segmented by keyword and you would find information that you hadn’t seen before.

I hope this little tip allows marketers out there to push limits a little further.

Alex Centeno MBA.

Online Marketing

About the Author

Alex Centeno MBA., is an international creative director and digital media strategist. Currently residing minutes away from the Research Triangle Park (RTP) - North Carolina, and with over 10 years of interactive marketing training and experience, Alex leads Merkados' international clients to maximizing their online business strategies. One of Alex's biggest strengths is his world-class capacity to effectively combine interactive marketing, digital media design and web development.

You may find further information about Alex Centeno MBA. at: and Twitter.

Sobre el Autor

Alex Centeno MBA., Es un director creativo y estratega de medios digitales reconocido internacionalmente. En la actualidad reside a tan solo minutos del Research Triangle Park (RTP) - Carolina del Norte, y con más de 10 años de entrenamiento y experiencia en marketing interactivo, Alex lidera a los clientes internacionales de Merkados™ para maximizar sus estrategias de negocios en línea. Una de las mayores fortalezas de Alex es su capacidad global de combinar de manera efectiva, mercadeo interactivo, diseño de medios digitales y desarrollo web.

Para más información sobre Alex Centeno MBA. puede visitar: y Twitter.