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7 Dangerous Online Marketing Mistakes Small Businesses Make and How to Avoid Them

June 11th, 2019 admin

7 Online Marketing Mistakes ReportThere is no question that in the game of chess, unless you understand strategy, you have no chance of success against a sophisticated opponent. Marketing your business online, also requires strategy. However, most businesses usually build a website, without a good understanding of the strategy behind it. It is not hard to imagine why they are getting such poor results. In the game of chess, of course, the looser goes home and everything continues as it was. Unfortunately in the game of online marketing, your business has to live -or die- with the consequences of bad strategy. Read the rest of this entry »

Robben perdió

June 30th, 2014 admin

Ganar con trampa es perder.

En el fútbol como en cualquier área de la vida, hay reglas. Muchas veces esas reglas son explícitas y muchas veces son inherentes. En el fútbol, el reglamento de competición tiene un espíritu de protección a la competencia honesta entre dos equipos. Dos equipos quieren ganar el partido, buscando anotar más goles que los que reciben. Todo dentro del marco de un reglamento que define la competición.

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Presidente de Costa Rica tendrá las manos llenas ante retos económicos del país. ¿Qué sucederá en el 2014?

January 31st, 2014 admin

Las economías emergentes tiene de que preocuparse pues la Reserva Federal de Estados Unidos ha anunciado una nueva redución en su política de compra de Valores con Respaldo Hipotecario (Mortgage Backed Securities en Inglés). http://mkds.us/f1

Costa Rica cuenta con una economía de tercer mundo pero ciertamente considerada emergente y  principalmente enfocada hacia la venta de sevicios. El tipo de cambio de Costa Rica está recibiendo presión hacia la alza, o en otras palabras, presión de devaluación del colón con respecto al dólar. Cuando disminuye el valor de la moneda local, aumenta la inflación. El gobierno de Costa Rica tendrá que defender el tipo de cambio para prevenir la inflación por medio de venta de dólares de reservas (http://mkds.us/f2). De acuerdo a una nota del periódico La Nación http://mkds.us/f3, el precio del dólar, alcanzó su valor más alto en los últimos dos años. Esto es solo el comienzo de lo que está por venir. A pesar de que el Banco Central intervino vendiendo más de $5 Millones de USD, el tipo de cambio subió ¢6,55 en tan solo un día.

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Seiki 4K with Mac OS X – Full Res at 30hz – SOLVED

September 25th, 2013 admin

The Problem with using a Seiki 4k LED Display (Ultra HD) with Mac OS X (Lion, Mountain Lion or perhaps even Mavericks).

Ok so if you are here, I am assuming that you are having the same problem that I was having. You are on a Mac, you decided to go ahead and buy the tempting Seiki 4k display and plug it to your Mac as a nice huge display. The only problem is that when you plugged it – it didn’t want to show you full 4k resolution(3840×2160) right? Don’t get alarmed you are about to fix it.

Now, if you go online, unfortunately there aren’t many people doing this kind of thing (Most are in PCs). Therefore if you were to Google a solution (like I did) you would get frustrated and angry and tired. Not to mention that you’ll invest an incredible amount of time understanding what is wrong.

Now, I am going to share with you the knowledge that my extensive research gave me – so that you don’t have to do what I did. Are you ready?

Question: Can I use my Seiki 4k Display (either 39″ or 50″) with my Mac(Mac Pro, MacBook Pro, etc) and have it display at its native resolution (3840 x 2160) at 30hz? The answer is yes. Let’s see how.

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Information that you’ll need.

First of all, you have to be connected to your HDMI input on the SEIKI. This is not going to work if you are trying it on the VGA port. This has nothing to do with the capabilities of VGA. It has to do with the limitations of the display. So use the HDMI cable provided.

Now, coming out of your Mac you are going to need an ACTIVE adapter that changes the signal from Mini DisplayPort to HDMI. I am using the ACCELL – UltraAV Mini DisplayPort 1.1 to HDMI Active Adapter one. I bought it in Amazon and here is the link (NOTICE: This is not an affiliate link right now).

Why do you need an active adapter? This is the most important answer to this problem. The HDMI display, sends a signal to the MiniDisplay port saying I am HDMI. Unfortunately, Apple decided to put a limitation on the Clock Rate for HDMI output. In other words, if it knows that it is HDMI, then it will limit the output. You may get it to work, but it will work only up to 15hz. This display works with double that. If you use an active adapter instead, then you will bypass the limitation because the displayPort “thinks” that it is a DisplayPort device – not HDMI. Therefore you’ll be able to go up to 30hz. You may ask, well can I go up to 60hz? The answer is nope. The reason is because your display works with HDMI 1.4 spec (which means up to 30hz in 4k).

Now, how do you create this resolutions? Well, you are going to need a software called SwitchResX.

This software is available for free with some limitations. Specifically you can’t go 4k with the limitations. So you must buy the software. It is about $19 last time I checked. If you can find another way of easily changing to custom resolutions, then by all means do that. In my research however, I encountered people talking about command line, other people talking about Randr and other stuff. Man – I actually tried to install configuration patterns to my mac via Terminal (don’t do that – it doesn’t work).

Other important consideration is  that you must have a video card that can display 4k resolutions. In my case I am using an Ati Radeon HD 5770 with a Mac Pro 1.1 and it works.

The display I bought from Amazon and it works beautifully (as opposed to what people are saying online). Perhaps the problem that they are experiencing has to do with the settings. Let me give you some advice about that now:

1. Calibrate your display. Open your Display Preferences and hit “Calibrate” this will enable you to adjust the Gamma, Brightness and Contrast to something spectacular.

2. Make sure to reduce the sharpness of the Seiki Display all the way to 0. Yes to zero.

Finally, check Merkados.com and if you are in need of strategic website design for your business or if you know somebody who does, let them know. (Sorry about the plug there).

One last secret. The secret advanced Seiki 4k configuration menu. You can access this menu by pushing: Menu and then four zeros (0000) in the remote. Be careful though, this kind harm it – so be EXTREMELY careful! In fact, don’t go there.

That’s it friends. Enjoy your new display.

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Using Apache .htaccess file to remove Query Strings

July 31st, 2012 admin

So today’s post is a little bit more technical than usual. But I’m sure that some of our technical readers will get a lot of value out of it.
In the world of SEO everybody is trying to move ahead, gain an advantage. Because of this fact, sometimes some webmasters are willing to take positions that are unethical. Sometimes they manipulate their own websites to get an advantage. However, sometimes they manipulate other people’s websites to take advantage as well. Read the rest of this entry »

Using Teasers Effectively in Online Marketing

December 23rd, 2011 admin

The concept of a teaser

A teaser is a perfect way of presenting your information without giving away all of it. With the rise of interactive marketing the concept of teasers has become more and more utilized. With the amount of information that you can find online it’s difficult to prove your value to anybody these days. With a teaser people learn about your products and at the same time allow you an opportunity to explain why should they care. But wait, can the wrong teaser harm your business?  Read the rest of this entry »

Programming a Slider for WordPress 3.3

December 14th, 2011 admin

If you are a designer or developer starting in the use of WordPress as one of your Content Management Systems of choice, then perhaps there will come a time when you’ll want to implement a Homepage slider.

So what is a Slider exactly? A slider is also known as a “Featured Image Section” that usually transitions from one message to another either by fading in and out or by other effects like SlidingUp or ZoomingIn. In any event, the use of Sliders has been a very popular one because not only is it the most prominent thing in a page because of its size, also it has movement. This combination will attract the eyes of your audience better than anything else, and therefore is a good promotional tool for your site. Read the rest of this entry »

Strategy Concepts: Increasing your Strengths – Small Business Series

November 18th, 2011 admin

You are probably not in the business of confrontation, however there are plenty of occasions in the life of a small business owner where you’ll need the benefits and advantages of the strength position. Every one of the small business owners that I meet with on the regular basis wants to grow their business, every single one of them. In this post, I am going to share with you a common problem that I see with most small business owners. This problem is so prominent that I am sure that you are suffering from it. I give you a quick example of the problem and of course give you one way of solving it and pro pulse your business forward.

This post shouldn’t be free. But it is. So make sure that you check it out. Read the rest of this entry »

Keychain Access Window Problem – A’s in Squares Mac OS X

November 16th, 2011 admin

So let’s say that you turn on your Mac for another day at work and all of a sudden when you get the keychain access window to enter your password, you end up seeing something like the one in Figure 1 below. Your keychain access windows (your system) is having all these weird characters and now you can’t read your messages for access. You may start by going to Google and trying to find solutions, however you may not find anything, just like I did.

KeyChain Access Window Problem with Fonts

Figure 1.

What do you do to correct this? Not only it is annoying, also it may be dangerous to click something you can’t read. Imagine if you install something that you shouldn’t!

Here is how to fix it:[private]

The problem:

The problem is that you are experiencing some problems with handling Fonts in your Mac. The window is having trouble finding the font it needs to display those system messages and therefore ends up using those weird characters that look like A’s inside of squares.

The solution:

To solve this problem, simply fire up your Font Book application on your Mac. Once there you will notice that some of your fonts will be disabled. Perhaps because there are duplicates of your fonts. Simply click where it says: “Resolve Duplicates Automatically”. If that doesn’t do it, then you are going to have to go and do it manually one by one.
By resolving the duplicate font definitions, you will get rid of the problem and see the right keychain access messages.

Best regards,
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Alex Centeno MBA.
Creative Director & Digital Media Strategist
Merkados Interactive Partners
www.Merkados.com

Online marketing shaped by the need to become

November 14th, 2011 admin

One thing every online marketing specialist has to understand is that no matter what he does he always is dealing with individual persons. Once you get involved with analytics the first problem is to start thinking that since you can track behavior as a group of users, all of them are the same. It is very important to understand that in the marketing business you assume that a market has similar needs and desires, and that they want to fill them with great intensity. The more they wait to fill their desires the more stress they receive, until they release the tension by fulfilling the desires. Read the rest of this entry »