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Using Teasers Effectively in Online Marketing

December 23rd, 2011 admin Location: Raleigh, North Carolina
The concept of a teaser

A teaser is a perfect way of presenting your information without giving away all of it. With the rise of interactive marketing the concept of teasers has become more and more utilized. With the amount of information that you can find online it’s difficult to prove your value to anybody these days. With a teaser people learn about your products and at the same time allow you an opportunity to explain why should they care. But wait, can the wrong teaser harm your business?  Read the rest of this entry »

Programming a Slider for WordPress 3.3

December 14th, 2011 admin Location: Raleigh, North Carolina

If you are a designer or developer starting in the use of WordPress as one of your Content Management Systems of choice, then perhaps there will come a time when you’ll want to implement a Homepage slider.

So what is a Slider exactly? A slider is also known as a “Featured Image Section” that usually transitions from one message to another either by fading in and out or by other effects like SlidingUp or ZoomingIn. In any event, the use of Sliders has been a very popular one because not only is it the most prominent thing in a page because of its size, also it has movement. This combination will attract the eyes of your audience better than anything else, and therefore is a good promotional tool for your site. Read the rest of this entry »

Strategy Concepts: Increasing your Strengths – Small Business Series

November 18th, 2011 admin Location: Raleigh, North Carolina

You are probably not in the business of confrontation, however there are plenty of occasions in the life of a small business owner where you’ll need the benefits and advantages of the strength position. Every one of the small business owners that I meet with on the regular basis wants to grow their business, every single one of them. In this post, I am going to share with you a common problem that I see with most small business owners. This problem is so prominent that I am sure that you are suffering from it. I give you a quick example of the problem and of course give you one way of solving it and pro pulse your business forward.

This post shouldn’t be free. But it is. So make sure that you check it out. Read the rest of this entry »

Keychain Access Window Problem – A’s in Squares Mac OS X

November 16th, 2011 admin Location: Raleigh, North Carolina

So let’s say that you turn on your Mac for another day at work and all of a sudden when you get the keychain access window to enter your password, you end up seeing something like the one in Figure 1 below. Your keychain access windows (your system) is having all these weird characters and now you can’t read your messages for access. You may start by going to Google and trying to find solutions, however you may not find anything, just like I did.

KeyChain Access Window Problem with Fonts

Figure 1.

What do you do to correct this? Not only it is annoying, also it may be dangerous to click something you can’t read. Imagine if you install something that you shouldn’t!

Here is how to fix it:

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Alex Centeno MBA.
Creative Director & Digital Media Strategist
Merkados Interactive Partners
www.Merkados.com

Online marketing shaped by the need to become

November 14th, 2011 admin Location: Raleigh, North Carolina

One thing every online marketing specialist has to understand is that no matter what he does he always is dealing with individual persons. Once you get involved with analytics the first problem is to start thinking that since you can track behavior as a group of users, all of them are the same. It is very important to understand that in the marketing business you assume that a market has similar needs and desires, and that they want to fill them with great intensity. The more they wait to fill their desires the more stress they receive, until they release the tension by fulfilling the desires. Read the rest of this entry »

7 Dangerous Online Marketing Mistakes Small Businesses Make and How to Avoid Them

November 11th, 2011 admin Location: Raleigh, North Carolina

7 Online Marketing Mistakes ReportThere is no question that in the game of chess, unless you have trained yourself in the strategy behind it, you have no chance of success against a sophisticated opponent. Marketing your business online, also requires strategy. However, most businesses usually build a website, without a good understanding of the strategy behind it. It is not hard to imagine why they are getting such poor results. In the game of chess, of course, the looser goes home and everything continues as it was. Unfortunately in the game of online marketing, your business has to live with the consequences of bad strategy. Read the rest of this entry »

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Pricing Based on Value – Small Business Tutorials

October 17th, 2011 admin Location: Raleigh, North Carolina

Profit is all about value, but it’s not about value in the eyes of the person providing the product, but for the person receiving it, in other words, you can’t sell something at what you feel is the right value to you. You’re supposed to sell it at the right value for the person receiving it. It’s almost obvious but most people don’t do this when they’re starting their small business. In this post I will explain why. Read the rest of this entry »

Jquery UI – Installation in Drupal 6 – Easy

September 8th, 2011 admin Location: Raleigh, North Carolina

This post is a fast one. You may be one of the thousands of people trying to install jQUERY UI module for Drupal 6. However you may find yourself struggling to make it happen. Perhaps you are like me and every time that you have to install it you keep forgetting how it is done. Here you will find the quick answer so you don’t have to keep looking. Simply just do it.
Read the rest of this entry »

Lion OS X 10.7.1 – Can’t Log In – Graphics Problems

August 25th, 2011 admin Location: Raleigh, North Carolina

If you have every experienced a non-functioning computer, for example if you owned a computer with Vista, then you know how I felt today. I decided to update my Lion OS X 10.7.0 OS to the 10.7.1 version. I should’ve known that things don’t always go smoothly. I should’ve been a little more cautious, and at least done the upgrade on Friday afternoon. But the real problem is that I trust Apple too much. I trust that they are not going to disrupt my system. But what if they do? What if in your particular case, the upgrade happens to change your Mac in a way that breaks it. Perhaps you are experiencing it right now. The first thing you do is find another computer, iphone or iPad to start navigating potential solutions in Google. That’s how I started. However I ended up finding the solution after trying everything else out there on the web. Anyway, after trying many, and I mean very many, things and visited dozens of websites trying to find the solution, I finally found one. Here it is.

The problem:

When you update from Lion OS X 10.7.0 to OS X 10.7.1 you are requested to restart your computer. However, you may not be able to click on your username icon and log in. Another possibility is that you may be able to click on the icon, however you can’t enter your password. So you basically are stuck without being able to log in. One temporary solution is to log in via SAFE MODE. I am not going to explain how to log in with SAFE MODE in this post, however you may find plenty of references online.
Another problem is that you can’t soft restart or shut down your Mac so you end up having to restart by pressing the Power Button for 4 seconds. This doesn’t fix the problem either. Read the rest of this entry »

Finder Problems Mac OS X Lion – Finder keeps Restarting – SOLUTION

August 10th, 2011 admin Location: Raleigh, North Carolina

For the past 10 hours I have been experiencing lots of problems related to my recent upgrade to Lion (Mac OS X 10.6). For some of you out there, it might have been as easy breezy as simply downloading and then hitting the button. For me, it has been an ocean of tears along the way both in my MacBook Pro and in my Mac Pro. The latest tears came from a Finder App problem. All of a sudden, my Finder started to crash and restart, crash and restart indefinitely. I tried everything under the sun. I thought at first that it had to do with the Trashcan as some blogs mention and tried absolutely everything including repairing permissions, restarting in Safe Mode, Command S, Command V and much more of all things. None of them worked. Read the rest of this entry »