VideoCast: Retrieving IP Addresses with Google Analytics

December 3rd, 2009 admin Location: Raleigh, NC, Topic: Web Design | Digital Media

In this episode Alex Centeno MBA. from Merkados, shows you how to install the necessary code to retrieve the IP addresses of your visitors using Google Analytics.

This online marketing technique can be modified to be used with other scripting languages other than PHP, however, in this case, the languages used are PHP and Javascript.

Also, you could use this method to generate custom segmentation other than by IP address. For example, you could create the segment by browser, by keyword (the keyword that sent the visitor to your site) or any other collected information: such as email address or name. The possibility are truly endless.

** Remember that this technique populates all profiles in your Google Analytics account and there is no way to remove this information from your account once it is there. So make sure you want it there.

Thanks again,

Alex Centeno
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About the Author

Alex Centeno MBA., is an international creative director and digital media strategist. Currently residing minutes away from the Research Triangle Park (RTP) - North Carolina, and with over 10 years of interactive marketing training and experience, Alex leads Merkados' international clients to maximizing their online business strategies. One of Alex's biggest strengths is his world-class capacity to effectively combine interactive marketing, digital media design and web development.

You may find further information about Alex Centeno MBA. at: and Twitter.

Sobre el Autor

Alex Centeno MBA., Es un director creativo y estratega de medios digitales reconocido internacionalmente. En la actualidad reside a tan solo minutos del Research Triangle Park (RTP) - Carolina del Norte, y con más de 10 años de entrenamiento y experiencia en marketing interactivo, Alex lidera a los clientes internacionales de Merkados™ para maximizar sus estrategias de negocios en línea. Una de las mayores fortalezas de Alex es su capacidad global de combinar de manera efectiva, mercadeo interactivo, diseño de medios digitales y desarrollo web.

Para más información sobre Alex Centeno MBA. puede visitar: y Twitter.