Justifying your Consulting Rate

April 19th, 2012 admin Location: Raleigh, NC, Topic: Web Design | Digital Media

So let’s say that you are a consultant, therapist, lawyer or any independent professional that makes a living with one-on-one interactions. Some people call this interactions “consultations”, others call them sessions, but it doesn’t matter what you call them, at the end of the day, as a business owner you have to decide what to charge for them.

Some people like to give the first one for free,  as a way of “promoting” their service or expertise, they think, well if the client really liked it then he will come back and then pay for the services. So in this article, we are not going to be talking about those cases. The promotional rates need to be for the purpose of increasing the consumption of your services. Pretty much like that piece of chicken that the Chinese restaurants at mall give you. It is meant to be a teaser. We have in fact, talked about teasers in another post and therefore we will skip this particular kind of rate.

In this post we will be talking about the justification of your rate through value proposition.

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About the Author

Alex Centeno MBA., is an international creative director and digital media strategist. Currently residing minutes away from the Research Triangle Park (RTP) - North Carolina, and with over 10 years of interactive marketing training and experience, Alex leads Merkados' international clients to maximizing their online business strategies. One of Alex's biggest strengths is his world-class capacity to effectively combine interactive marketing, digital media design and web development.

You may find further information about Alex Centeno MBA. at: and Twitter.

Sobre el Autor

Alex Centeno MBA., Es un director creativo y estratega de medios digitales reconocido internacionalmente. En la actualidad reside a tan solo minutos del Research Triangle Park (RTP) - Carolina del Norte, y con más de 10 años de entrenamiento y experiencia en marketing interactivo, Alex lidera a los clientes internacionales de Merkados™ para maximizar sus estrategias de negocios en línea. Una de las mayores fortalezas de Alex es su capacidad global de combinar de manera efectiva, mercadeo interactivo, diseño de medios digitales y desarrollo web.

Para más información sobre Alex Centeno MBA. puede visitar: y Twitter.