The Google Analytics Cheat Sheet

September 14th, 2011 admin Location: Raleigh, NC, Topic: Web Design | Digital Media

Hi again everybody. This link is probably the most important of links for people out there doing more than the basics with Google Analytics. In other words, if you are just installing the code and then looking at reports and interpreting the information, this link is of little to no value for you. However, if you are looking into trying some custom segmentation, adding search engines, linking domains and sub-domains and advanced profiling and most importantly tapping into the Google Analytics API, perhaps you should take a look at this page:

Google Analytics Cheat Sheet

This page has all the information you need about the functions present in both the urchin.js and the ga.js scripts. Google Analytics API code is certainly not rocket science but it takes a little bit of time to get used to it.

I personally prefer using the API with PHP, however many people seem to be using it with the Javascript libraries. Also make sure to visit the libraries examples page if you are more a “learn by example” kind of person.

Take a look and hope this little tip helps.

If you are interested in utilizing Google Analytics as part of your measurement efforts for your site but need help getting it deployed or simply want to gain a higher level of customization, make sure to contact Merkados today.

About the Author

Alex Centeno MBA., is an international creative director and digital media strategist. Currently residing minutes away from the Research Triangle Park (RTP) - North Carolina, and with over 10 years of interactive marketing training and experience, Alex leads Merkados' international clients to maximizing their online business strategies. One of Alex's biggest strengths is his world-class capacity to effectively combine interactive marketing, digital media design and web development.

You may find further information about Alex Centeno MBA. at: and Twitter.

Sobre el Autor

Alex Centeno MBA., Es un director creativo y estratega de medios digitales reconocido internacionalmente. En la actualidad reside a tan solo minutos del Research Triangle Park (RTP) - Carolina del Norte, y con más de 10 años de entrenamiento y experiencia en marketing interactivo, Alex lidera a los clientes internacionales de Merkados™ para maximizar sus estrategias de negocios en línea. Una de las mayores fortalezas de Alex es su capacidad global de combinar de manera efectiva, mercadeo interactivo, diseño de medios digitales y desarrollo web.

Para más información sobre Alex Centeno MBA. puede visitar: y Twitter.