Creating a blog or news section is an excellent way of producing new content for your site. This new content is going to be well received by search engines as well. But you have to ensure that it doesn’t generate duplication, or otherwise you might lose any potential benefits to having it.
When writing a blog what you doing is essentially creating value by providing content for your potential buyers. They’ll arrive at your blog with the intention of consuming your free content, but be exposed to your offering and therefore start your funnel.
Take for example this plastic surgery clinic in Costa Rica. They recently created a blog section of their site that allows them to do two most important things:
1. It allows the UPS clinic to communicate to its potential and current patients of news and extra information about the clinic and its procedures.
2. It allows search engines to see that the main Universal Plastic Surgery site is updated frequently and therefore attribute the adequate relevance to its content.
So, next time that you are thinking about the next move in the realm of internet marketing, perhaps think of creating a hosted blog or news section for your site.
If you need assistance with this, please contact our online marketing representatives at https://merkados.com
