Digital Media Insights for Business Owners

The Google Analytics Cheat Sheet

Hi again everybody. This link is probably the most important of links for people out there doing more than the basics with Google Analytics. In other words, if you are just installing the code and then looking at reports and interpreting the information, this link is of little to no value for you. However, if you are looking into trying some custom segmentation, adding search engines, linking domains and sub-domains and advanced profiling and most importantly tapping into the Google Analytics API, perhaps you should take a look at this page:

Google Analytics Cheat Sheet

This page has all the information you need about the functions present in both the urchin.js and the ga.js scripts. Google Analytics API code is certainly not rocket science but it takes a little bit of time to get used to it.

I personally prefer using the API with PHP, however many people seem to be using it with the Javascript libraries. Also make sure to visit the libraries examples page if you are more a “learn by example” kind of person.

Take a look and hope this little tip helps.

If you are interested in utilizing Google Analytics as part of your measurement efforts for your site but need help getting it deployed or simply want to gain a higher level of customization, make sure to contact Merkados today.

Say: "Hola" to your new clients.

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