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The Four Events to Successful Web Advertising

September 4th, 2013 admin

Effective commercial websites, just like any other kind of advertising, involve their audience in four events. Teach yourself to recognize these events and you’ll be on your way to successful web production; choose to not pay attention to them, and you’ll certainly fail to convert your audience into clients.

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The Perfect Intro – 6 Steps to a Persuasive Elevator Pitch

August 29th, 2013 admin

There are many books in marketing that talk about the elevator pitch. So why is it that the elevator pitch is actually something valuable in online marketing?

Elevator Pitch Intro
In my opinion it has to do with the fact that it allows the business owner (or the marketer) to become clear about what he is offering to the target market. In my experience, I have seen many examples of business owners that have an incredibly difficult time explaining what is the exact problem that they solve. Not to mention, that when they do explain it, its different every time.

When I help business owners come up with their elevator pitch, I have a set routine that I make them go through so that the result is a memorable (something they can memorize) paragraph that they can share with the world.

Allow me to share this routine with you. Read the rest of this entry »

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Strategically Smarter Business – The SWOT Analysis

August 27th, 2013 admin

Albert S. Humphrey is credited to have invented the SWOT analysis (1). It is a structured planning method that allows individuals, businesses and organizations to evaluate their internal and external factors to achieving a particular objective. In the specifics of a marketing strategy a SWOT analysis allows a business to identify their core competencies and use them as the foundation of their competitive advantage.

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6 Keys to Become an Effective Internet Business Owner

August 27th, 2013 admin

In my opinion, online marketing is more a combination of hard work with a knowledge foundation instead of the implementation of lots of little secrets. I am going to share with you some important key distinctions that may help you become a more seasoned internet marketer:

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Porqué Costa Rica perdió contra Honduras en la Copa Oro 2013?

July 22nd, 2013 admin

La respuesta corta es por falta de la estrategia correcta. El equipo costarricense utilizó una estrategia inefectiva para el oponente, una estrategia fija que no cambió desde el partido contra el equipo de Estados Unidos, y que demuestra ser poco efectiva en general. Las razones a continuación.

Estrategia de Fútbol en General.

El juego del fútbol (soccer) es una competencia en la que el equipo que gana es el que al final tiene más goles a favor que en contra. En general, en eliminatorias simples, los equipos no pueden empatar, por lo que siempre habrá un ganador. Esto es en contraste con los juegos tradicionales en los cuales el empate es un resultado válido.

Photo by :Associated Press

Photo by: Associated Press

En general, la estrategia correcta para eliminatorias simples es una que mejore las probabilidades de anotar goles mientras disminuya las de recibir goles.

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7 Dangerous Online Marketing Mistakes Small Businesses Make and How to Avoid Them

June 11th, 2013 admin

7 Online Marketing Mistakes ReportThere is no question that in the game of chess, unless you understand strategy, you have no chance of success against a sophisticated opponent. Marketing your business online, also requires strategy. However, most businesses usually build a website, without a good understanding of the strategy behind it. It is not hard to imagine why they are getting such poor results. In the game of chess, of course, the looser goes home and everything continues as it was. Unfortunately in the game of online marketing, your business has to live -or die- with the consequences of bad strategy. Read the rest of this entry »

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Upload folder is not writable. Export and file upload features will not be functional.

March 4th, 2013 admin

WordPress is a fantastic CMS platform. It is preferred by many clients and therefore as developers we end up using it for all sorts of projects. Sometimes, things go sour though. If you have moved a WordPress site from development to staging to production, you have run into funny problems such as the little red message called: “Upload folder is not writable. Export and file upload features will not be functional.”

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Setup a Git Repository in your VPS

November 6th, 2012 admin

So I am pretty new to the whole version control scene. Therefore, I wanted to jump in the wagon with both feet and really start using GIT. The problem was that it is not as easy as people make it sound. I was confused with figuring out what a repository meant, what pushing, clone and all sorts of problems that a beginner may have. And the problem is that the documentation available is also a bit technical and difficult to read. That’s why I wanted to explain it here. Now, my personal challenge was that since I have access to a VPS via SSH, I didn’t want to necessarily pay for a private repository if I didn’t have to. And since I was beginning to use git, I really didn’t need a great account with Github or something along those lines.

The other challenge is that I wanted my repository to be available everywhere but also to be private to me. I wanted to be the only one to access it. The reason is that sometimes I am out of the country, and I would love to be able to simplify the process of working remotely in projects and keeping them on a VPS repository.

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Hook_views_api – Use custom db table in Drupal Views – Tutorial

October 19th, 2012 admin

Ok so perhaps you have been in a position where you are developing a specific set of functions for a client in Drupal and you are leaning towards displaying some specific information from the database. It could be in a block or it could be in a page. This information would be displayed perfectly by Views (Drupal module) however you are creating a custom table in your Drupal database and of course Views doesn’t know about it.

You may think that since you are doing custom tables, why not simply bypass Views altogether and create a custom query as well. However, you understand that Views gives you great functionality out of the box like a pager, different display options (blocks, attachments, pages, and sometimes even CSV and more). So you decide that you need to learn how to modify the SQL query. Believe me, you could do that, but it would be a long night. So instead of attempting to change the query directly (which sometimes is inevitable) I am going to share with you how to “present” or “introduce” or “let Views know about” your new custom table so that you can use it for relationships within the GUI.

First let me say that you could do this by utilizing the Data Module. However, you have to enable the Schema Module as well and believe me when it comes to database modules, less is better.

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cPanel Erase Emails older than X amount of days – Tutorial

October 18th, 2012 admin

If you are a Linux admin and you would like to delete emails from a particular cpanel account without having to do it manually, you would do so directly via SSH.

The Problem:

The problem is that sometimes you want to only delete the emails that have some longevity. In other words, you may desire to delete only those emails that are older than x number of days. So how do you do that?
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