Digital Media Insights for Business Owners

Is bad design all that we need to fix or do we need these three things to make our businesses succeed?

Take a look and try to find the bad design part…

When you wash your hands in this bathroom, you’ll inevitably press the soap dispenser and a few drops will probably continue to drip from it on to the floor. That means that the floor in the bathroom will continuously be dirty. If you try and clean it, that means that the floor will be wet continuously, making it either dangerous or at least dirtier. The problem here was that the mirror was too big. And the solution is to find a smaller dispenser that is horizontal and fits the trapped space between the backsplash and the mirror.

We start we design

Design is an essential part of any business. It’s the way you communicate with your customers and the way you make a lasting impression. It’s the visual representation of your brand and the way you stand out from the competition. It’s like the icing on the cake – it’s the finishing touch that makes your business look professional and polished.

Being strategic about design is key to success. It’s not just about making something look pretty, also it’s about creating something that resonates with your target audience and communicates your message in a clear and concise way. It’s about understanding the psychology of design and using it to your advantage. It’s about creating a competitive edge and giving your business the advantage it needs to stand out from the crowd, and believe me, it is a crowd. Design is the secret weapon that can help your business grow and thrive.

Design is only part of the equation

But design is only part of the equation. If you have a beautiful, expensive car, but you take the $7 spark plug out, it won’t make anybody happy. It may be a Ferrari, that if it doesn’t move, it is worse than a cheap bike that can take you somewhere. And there lies the next component: A working system.

A working system is necessary because people don’t go to businesses only because they look good. For example, people don’t buy purses because they just look good. In principle, maybe people can buy purses just because of looks, but in general, people continue to use them because they serve a purpose, in this case: to hold some items for you. Same with a phone, what good is a phone that is beautiful, has the best camera in the world, has the best GPS and it has an incredible processor, but unfortunately has no service or Internet connection. Yeap – it wouldn’t last long.

So it is important that in your business you take a look at how things work. What are you trying to solve for your audience and truly ask the question: is this a good solution? And better than the alternatives?

The final piece of the puzzle

Marketing is the final piece of the business puzzle that brings the entire business together. It is the bridge between the design, system, and product or service that allows the business to reach its full potential. Without marketing, a business can have the best design, system, and product or service, but without the right marketing strategy, it will never reach its full potential.

Take for example, Apple. Apple is a great example of a business that has used marketing to take their business to the next level. Apple has used a combination of traditional and digital marketing to create a strong brand presence and reach their target audience. They have used creative campaigns, such as their “Think Different” campaign, to create an emotional connection with their clients and build a strong brand identity that can be recognized anywhere. They’ve also used digital marketing tactics, such as search engine optimization, social media marketing, and email marketing to reach their target audience and drive sales. Through their marketing efforts, Apple has been able to take their business to where it is today and become one of the most successful companies in the world.

Why is Apple so successful? They have the three components: Incredible design, products that work very well and marketing that highlights their advantages. Each of those three components provides support to the other, just like a three legged table.

So next time that you find yourself wondering what you need to do to grow your business ask the questions from the perspective of: Is my design adequate for my audience? Is my system(my product or service) competitive? And finally, am filling the needs, desires and preferences of my target audience with high intensity and communicating it properly?

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