Digital Media Insights for Business Owners

Episode 3. How to dominate the competition using SEO.

Dominate with SEO
Digital Marketing & Website Podcast
The Digital Marketing & Website Podcast
Episode 3. How to dominate the competition using SEO.

What is SEO?

  • Search Engine Optimization introduction.

How does SEO work?

  • Crawling
  • Indexing
  • Ranking
  • Conversion

What are the benefits of SEO?

  • Increases your website traffic
  • Increase your brand awareness
  • Increases your online leads
  • Increases web conversions
  • Increased web traffic ROI
  • The most obvious is the fact that you don’t constantly have to be paying for the long term benefit of SEO.
  • Attract traffic that is interested in the topics you are presenting.
  • It increases the value of your website for other monetization (ads.)
  • Increases website authority. It positions you as the expert.

SEO tips for beginners.

SEO tips for advanced users

  • Make your website faster by making sure that the server is optimized.
  • Make sure that your responsive version of the site is optimized and shows well.
  • Use (Google’s search console).
  • Write content that people want to read. For example, if you are writing a blog post about a recipe for an apple pie. Don’t just do the bare minimum. Describe the process the best that you can. Use graphs, statistics, use video, use motion graphics, use columns, icons, numbers, photos, Gifs – you name it. Make the page as interactive as possible and as useful as possible.

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