Track Scrolling in a Page (Engagement) with Jquery and Google Analytics

So I came across a post by RTP Harry from http://runtingsproper.blogspot.com/2010/03/google-analytics-tracking-content.html where he explains how to track scroll depth in Google Analytics.

Since I was looking for exactly that for one of our projects I was excited to give it a go. However it didn’t work. And so I started in my usual journey of understanding why it wasn’t working, fixing it and then sharing it with all of our readers. So here it is:

Problem:

You want to track the engagement of your users and therefore you would like to see in Google Analytics if your users are scrolling down your pages and reaching at least 90% of the length. Read the rest of this entry »

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The Google Analytics Cheat Sheet

Hi again everybody. This link is probably the most important of links for people out there doing more than the basics with Google Analytics. In other words, if you are just installing the code and then looking at reports and interpreting the information, this link is of little to no value for you. However, if you are looking into trying some custom segmentation, adding search engines, linking domains and sub-domains and advanced profiling Read the rest of this entry »

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Need the IP address of your visitors in Google Analytics Reports? Is it possible?

In short: YES YOU CAN! Even though Google has blocked the ability to gather IP information out of the box from your Google Analytics reports, you can resort to PHP to “introduce” them back. This is based on the fact that by using Google Analytics you shouldn’t be able to identify specific users and their behaviors. There is an easy way to still gather the IP’s if you don’t mind using also a little bit of php (Apache server is the best way to go). Use the following code in your body tag (I would use it only in the home-page.

Remember, this is using PHP:

First you need to insert a combination of php and javascript in your website. Also, you need to understand that you will be using the “__utmSetVar” Javascript tag. This tag will allow you to set the user-defined field in your G.A. interface. You can only set this value once. If you set it twice, it simply will overwrite your previous value.

Now before we continue, please take two minutes of your time to register and gain access to the solution, it is free by the way.

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