December 23rd, 2011 admin Location: Raleigh, North Carolina
The concept of a teaser
A teaser is a perfect way of presenting your information without giving away all of it. With the rise of interactive marketing the concept of teasers has become more and more utilized. With the amount of information that you can find online it’s difficult to prove your value to anybody these days. With a teaser people learn about your products and at the same time allow you an opportunity to explain why should they care. But wait, can the wrong teaser harm your business? Read the rest of this entry »
Posted in Online Marketing Tutorials, Opinion, Strategy and Game Theory | Comments Off
December 20th, 2011 admin Location: Raleigh, North Carolina
So I came across a post by RTP Harry from http://runtingsproper.blogspot.com/2010/03/google-analytics-tracking-content.html where he explains how to track scroll depth in Google Analytics.
Since I was looking for exactly that for one of our projects I was excited to give it a go. However it didn’t work. And so I started in my usual journey of understanding why it wasn’t working, fixing it and then sharing it with all of our readers. So here it is:
Problem:
You want to track the engagement of your users and therefore you would like to see in Google Analytics if your users are scrolling down your pages and reaching at least 90% of the length. Read the rest of this entry »
Posted in Analytics and Metrics Tutorials, Webmaster Services Tutorials | Comments Off
December 16th, 2011 admin Location: Raleigh, North Carolina
Most of the time we give examples of bad design. So today I decided to give our readers a break and show some great design and hopefully explain some of the reasons why we think these designs are better than average in terms of design. So for today we have four designs in total. So we are going to start with the most simple and then finish with the best. Read the rest of this entry »
Posted in Good Design Examples | Comments Off
December 14th, 2011 admin Location: Raleigh, North Carolina
If you are a designer or developer starting in the use of WordPress as one of your Content Management Systems of choice, then perhaps there will come a time when you’ll want to implement a Homepage slider.
So what is a Slider exactly? A slider is also known as a “Featured Image Section” that usually transitions from one message to another either by fading in and out or by other effects like SlidingUp or ZoomingIn. In any event, the use of Sliders has been a very popular one because not only is it the most prominent thing in a page because of its size, also it has movement. This combination will attract the eyes of your audience better than anything else, and therefore is a good promotional tool for your site. Read the rest of this entry »
Posted in Opinion, Wordpress Dev | Comments Off
December 6th, 2011 admin Location: Raleigh, North Carolina
As a professional digital media designer, I am constantly in contact with great and not so great websites. So what I wanted to do in this quick post, was to give some advice to those new designers that know how to do the main ground work: design by hand, implement digitally, slice the design, code in html, css and php and then build the website; but they unfortunately lack the knowledge of how to refine the last details. Read the rest of this entry »
Posted in Design Tutorials | Comments Off
November 22nd, 2011 admin Location: Raleigh, North Carolina
You may be in a dilemma. You have hundreds of emails arriving in your account. And now you either check them one by one or you delete them by the page. The best way to do this is instead to delete them via SSH. Read the rest of this entry »
Posted in Webmaster Services Tutorials | Comments Off
November 18th, 2011 admin Location: Raleigh, North Carolina
You are probably not in the business of confrontation, however there are plenty of occasions in the life of a small business owner where you’ll need the benefits and advantages of the strength position. Every one of the small business owners that I meet with on the regular basis wants to grow their business, every single one of them. In this post, I am going to share with you a common problem that I see with most small business owners. This problem is so prominent that I am sure that you are suffering from it. I give you a quick example of the problem and of course give you one way of solving it and pro pulse your business forward.
This post shouldn’t be free. But it is. So make sure that you check it out. Read the rest of this entry »
Posted in Opinion, Strategy and Game Theory | Comments Off
November 16th, 2011 admin Location: Raleigh, North Carolina
So let’s say that you turn on your Mac for another day at work and all of a sudden when you get the keychain access window to enter your password, you end up seeing something like the one in Figure 1 below. Your keychain access windows (your system) is having all these weird characters and now you can’t read your messages for access. You may start by going to Google and trying to find solutions, however you may not find anything, just like I did.
Figure 1.
What do you do to correct this? Not only it is annoying, also it may be dangerous to click something you can’t read. Imagine if you install something that you shouldn’t!
Here is how to fix it:
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Alex Centeno MBA.
Creative Director & Digital Media Strategist
Merkados Interactive Partners
www.Merkados.com
Posted in Opinion, Troubleshooting Tips | Comments Off
November 14th, 2011 admin Location: Raleigh, North Carolina
“Thinking is the hardest work there is, which is the probable reason why so few engage in it.” Henry Ford.
As an internet marketing consultant, I get the same question over and over again: how can I rank in the top 10 in Google for a very broad term? The answer is probably going to sound simple, but it is truth in my experience.
Read the rest of this entry »
Posted in Online Marketing Tutorials | Comments Off
November 14th, 2011 admin Location: Raleigh, North Carolina
One thing every online marketing specialist has to understand is that no matter what he does he always is dealing with individual persons. Once you get involved with analytics the first problem is to start thinking that since you can track behavior as a group of users, all of them are the same. It is very important to understand that in the marketing business you assume that a market has similar needs and desires, and that they want to fill them with great intensity. The more they wait to fill their desires the more stress they receive, until they release the tension by fulfilling the desires. Read the rest of this entry »
Posted in Online Marketing Tutorials, Opinion | No Comments »
